Turning consumer behaviour into

Brand Loyalty

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Here at Mobecom, everything we do is underpinned by one mission: Developing leading customer engagement solutions with our technology. As a full stack engagement technology supplier we have developed end to end solutions for businesses that want to engage with their customers and members via digital channels. For each business Mobecom associates with, it delivers a full-stack technology platform consisting of a number of layered modular systems that can be tailored to suit the needs of any organisation of any size. Resulting in the delivery of a truly end-to-end customer engagement solution.

Our technology solutions create value by turning databases into working assets. By overlaying behavioural sciences, these solutions deliver real time business intelligence and analytics, which provide our clients with contextual relevance to communicate with their customers and drive incremental ROI.

Our products operate within the retail, hospitality, payments, ordering, loyalty and health and wellness sectors of the global market either as direct to consumer products or white-labeled for clients.

Our B2B business has a global and growing footprint that includes international brands, retailers, restaurant groups, mobile telecom suppliers, media owners and insurance companies. Our direct to consumer products include airBux and onTraxx.


The Mobecom full stack technology platform consists of a number of layered modular systems that can be tailored to suit the needs of any organisation of any size and to provide an end-to-end customer engagement solution. Our solutions deliver real time business intelligence and analytics and provide our clients with contextual relevance to communicate with their member base.



Our products deliver a full stack technology tool set that can be implemented in modules across multiple channels including mobile, online, instore and social. Deployed independently or as a modular end-to-end solution our tools help drive customer engagement, reward and build loyalty and deliver intelligence. Built using leading edge technologies, they include a powerful rewards and database engine, a mobile application with ordering and payment capability and a health and wellness solution that can be adapted to suit the needs of most business requirements.



We recognises that the customer is your asset and that sustainable competitive advantage is only achieved through business intelligence and contextual knowledge. For this reason we have built our technology from the bottom up, with the customer at the heart our development. Our technology provides the tools to build communities and turn them into a working asset.



Our full-stack technology platform delivers permission-based Big Data. Our modular approach means that data can be collected from all touch points, including purchase history, location to store, preferences, vouchers redeemed, social engagement and by integration with wearables, even physical activity enjoyed. This data delivers a 360-degree view of the customer and membership profile. With this in depth knowledge, businesses can develop informed and pro-active strategies that drive incremental revenue and ROI.


Mobecom Limited acquired the shares of CSB Engage and its subsidiary companies operating in Singapore, Australia and South Africa. Neil Joseph founded CSB Engage in 2008 in Sydney, Australia. The core business focus was a robust and dynamic instore customer engagement and loyalty program, with a global currency purse. The Meat and Wine Co, which operates 23 restaurants across 13 countries, was the first client. With this program, rewards can be used across borders no matter where members dine at The Meat and Wine Co . This contract still exists.

Mobecom has 2 distinct business strategies:

A Business to Business Strategy(B2B): This targets local Australian and international clients across a wide range of industries including retailers, FMCG, restaurant groups, mobile telecom suppliers, media owners and insurance companies. Existing clients provide a solid foundation for organic growth as they deploy additional products from our modular stack.

A Direct to Consumer Strategy: This is Mobecom’s direct focus moving forward. Two products have been developed, each with their own strategy to corner key global growth trends.

airBux is Mobecom’s cloud currency solution. Its modular features include payment, booking, ordering, loyalty, advertising, vouchers and coupons. airBux, its universal currency ensures it is well positioned to take advantage of the burgeoning mobile payment, ordering and travel sectors of the global market.

onTraxx is a new product under construction. Leveraging the success of FiiTR (, Mobecom’s white-labeled joint venture product in the health and wellness sector of the global market, onTraxx represents an opportunity to capture the interest and attention of consumers looking for a tool to improve their health, fitness and lifestyle.

Muulla is a dynamic, white-labeled mobile application that uses geo-location capability to deliver proximity-based hyperlocal content to customers. Used by retail and hospitality merchants, its features include loyalty, adverts, coupons, ordering and payment. It can integrate with any loyalty solution or come packaged with Clique, our own loyalty module.
Clique is a dynamic plug in and play rewards and database engine that offers multiple rewards currency options and tiered member solutions. Whether you want to offer a points, CashBack or voucher based currency, Clique can provide you with a flexible bespoke solution to run and manage your loyalty and membership requirements.
airBux is a mobile application with a cloud based currency at its heart. And, with mobile payment, ordering, loyalty, bookings and local offers capability, airBux is earmarked to become the largest digital lifestyle rewards program in Australia. The airBux currency will be the gateway to a new world of connectivity and endless possibilities.
Life IQ is all about behaviour change. We've cracked the code for sustainable engagement. Our neuroscience-driven model is based on scientific and applied research, and real life experience.
FiiTR is your own personal Health and Fitness Tracker. Take control of your life, set goals, track your progress and lead a healthier, happier and FiiTR life.
SeventeenHundred provides work-life integration and diversity solutions to support organisations and the journey of the individuals within - enabling them to balance their work commitments and external responsibilities.

Rod Walker

Non-Exec Chairman


Todd Ruppert

Non-Exec Director


Neil Joseph

Group CEO


Aubrey Sonnenberg

CEO - LifeIQ


Sean Smith

CEO - airBux


Chris Joseph

Director Africa


Patrick Pitcher

Director Asia