Mobecom Limited acquired the shares of CSB Engage and its subsidiary companies operating in Singapore, Australia and South Africa. Neil Joseph founded CSB Engage in 2008 in Sydney, Australia. The core business focus was a robust and dynamic instore customer
engagement and loyalty program, with a global currency purse. The Meat and Wine Co, which operates 23 restaurants across 13 countries, was the first client. With this program, rewards can be used across borders no matter where members
dine at The Meat and Wine Co . This contract still exists.
Mobecom has 2 distinct business strategies:
A Business to Business Strategy(B2B): This targets local Australian and international clients across a wide range of industries including retailers, FMCG, restaurant groups, mobile telecom suppliers, media owners and insurance companies. Existing clients
provide a solid foundation for organic growth as they deploy additional products from our modular stack.
A Direct to Consumer Strategy: This is Mobecom’s direct focus moving forward. Two products have been developed, each with their own strategy to corner key global growth trends.
airBux is Mobecom’s cloud currency solution. Its modular features include payment, booking, ordering, loyalty, advertising, vouchers and coupons. airBux, its universal currency ensures it is well positioned to take advantage of the burgeoning mobile payment,
ordering and travel sectors of the global market.
onTraxx is a new product under construction. Leveraging the success of FiiTR (www.fiitr.com), Mobecom’s white-labeled joint venture product in the health and wellness sector of the global market, onTraxx represents an opportunity to capture the interest
and attention of consumers looking for a tool to improve their health, fitness and lifestyle.